Digital Marketing Executive

Pune, Maharashtra, India | Sales | Full-time

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What does the job entail?

The Marketing Team is responsible for lead acquisition and nurturing via all digital channels- paid ads, content and social media.

The role of a Digital Marketing Executive would be to manage all PPC/ SEM campaigns on multiple platforms- Google, Facebook, LinkedIn

• Launch optimized online adverts through Google Adwords, Facebook etc. for lead acquisition and to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization etc.)

• Provide creative ideas for content marketing and website

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date.

 

Ideal Candidate:

Prior Relevant Work Experience >2 years

• Proven experience as Digital Marketing Executive or similar role (Agency experience is preferred)

• Excellent understanding of digital marketing concepts and best practices • Experience with social media, Google Adwords and SEO/SEM

• Perfect knowledge of web analytics tools (e.g. Google Analytics)

• Skills and experience in making creative ad copies

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills

• Professional etiquette

• Strong time-management

• Creativity and problem solving attitude

• Graduate/ Post graduate in any discipline